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Sex Toys Market Size, Share & Growth Analysis Report, 2030

Known for stylish designs, high-quality materials, and a mission to empower individuals and couples, Rianne S continues to be a leading force in enhancing sexual pleasure and intimacy worldwide. We started a sex toy revolution with the Rampant Rabbit®, and dildos long may it continue. When you think of sex toys, you think of Ann Summers, so we have a reputation to uphold and we sell nothing but the best sex toys.

Sadly, a lot of men still feel shame or stigma surrounding bringing sex toys into the bedroom, and thus are less likely to use them compared to other genders. Justin Lehmiller, PhD, a Research Fellow at The Kinsey Institute, conducted a survey that found just 23.6% of men used a toy while masturbating, compared to 65.7% of non-binary people and 52.9% of women. There are thousands of anal toys available in all sizes, shapes, colors, and textures. This category includes everything from anal beads to butt plugs to prostate massagers. "If you’re buying a butt toy, it should always have a flared base that is at least as wide as the largest part of the bulb or beads," says Alicia Sinclair, a sex educator and founder of B-Vibe. Whether it's a high-quality cock ring, butt plug, anal beads, prostate massager, or vibrator, a sex toy can inject variety and a little excitement in the bedroom.

Adult stores, such as Sex Toys Canada, Stag Shop, Hush Canada, Fantasy Factory Adult Store, Trans Canada Adult, and Aren’t We Naughty are other popular stores. To find the best sex toys designed to be used remotely at any distance, Good Housekeeping health editors surveyed half a dozen real-life consumer testers currently in long-distance relationships. These testers evaluated aspects like connectivity, ease of use, adaptability and flexibility for personal use in the bedroom, and upkeep and cleaning aspects after intimacy. Reviews were coordinated over the span of a minimum of two weeks, if not longer.

So, you’ll want to fiddle with the tightness until it feels snug, but comfortable. This cult-favorite model offers 11 powerful air wave vibration settings to choose from, and it’s even waterproof, so you can enjoy a little fun during your shower routine. Unlike the Sona, this one also features a handle that can allow you to move the toy more easily. Women’s Health editors consulted two certified sex therapists to determine what factors make the best sex toys and products for seniors.

As with most dildos, Gem can be used for vaginal and anal penetration. Just be sure to clean your toy before and after use in any hole—and to keep your sex toys prepped and clean in general. Of the toys tested, 21 made the cut (and, for the record, 11 also happen to be vibes I’ve personally tested during my tenure as our in-house sex-toy expert). To help us compare and contrast vibrators, testers were asked to consider a long list of criteria when writing their reviews, including material, mechanics, ease of use, aesthetics, price, packaging, and overall satisfaction. Each tester was given a period of two weeks to fully get to know the toy they were testing.

Suited for solo enjoyment or couples' play, they heighten arousal, magnify orgasms, and support the discovery of individual desires, thereby bolstering female sexual health and empowerment. Lovense offers women a sophisticated collection of smart sex toys, including app-controlled vibrators, designed to elevate intimate experiences. With seamless connectivity and customizable pleasure settings, they empower users to explore new depths of pleasure and enhance sexual wellness.

Maybe you are a newbie to the world of adult toys or you're a seasoned pro. Either way, our selection of adult sex toys will provide you with the stimulation you need to reach a whole new level of sexual pleasure. Find a new vibrating butt plug, cock ring, rabbit vibrator, or clitoral stimulator - perfect for couples or solo pleasure. For those that are more adventurous, our online sex store also offers more advanced toys like vibrating anal beads, penis pumps, animal dildo strap ons, and bondage gear. Make sure to also browse our lingerie, lube, and anal play collections for an extra pleasurable experience.

Not only does this toy have a great handle, but we’re pretty sure Prince would have loved it, too. Whatever you’re looking for, we’ve selected some of the best sex toys on the market to help. Not only will this cock ring help you maintain an erection for longer and pleasurably pulse your penis, but it can also provide a feel-good sensation to your partner.

Rabbit sex toys are a popular choice since they target both the clitoris and the G-spot. This pick from Lovense stands out from the rest, thanks to a unique rotating head and a curved, ergonomic design. It’s Bluetooth compatible, which means you can control it via your smartphone from any distance. At 10 inches long, it’s not the most discreet pick on this list—and you won’t find as many setting options as some of the other picks featured here. But considering this toy’s long battery runtime and waterproofness, we absolutely recommend it for both solo and partner play. This bendable vibrator is designed to provide precise stimulation for the G-spot, or wherever else you prefer to use it—it can work for both internal and external use.