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Even the "solo" shoppers can fall into different categories, like those purely seeking please, those exploring their limitations, and those healing from traumatic experiences. That said, there are many different potential customer profiles that your branding can seek to target. Due to the popularity of the Fifty Shades trilogy, sex toys mentioned in the books saw a sales increase of 400 percent.

BMS Factory and Fun Factory are some of the emerging players functioning in this market. Saw the advent of the motion picture, and it wasn’t long before early filmmakers began producing the very first porno flicks. Some early films included shots of women masturbating with various sexual aids of the time and included strap-on dildos and massagers. Even with a liberal amount of olive oil as a lubricant (no joke!), the diletto was not as comfortable as today’s models. But as evidenced by today’s booming adult toy industry, dildos continued to evolve and grow in popularity.

We’ve evaluated battery life by cycling the devices on and off for 20 minutes until they died, assessed overheating by letting them run for extended periods, and tested the function of waterproof vibrators. This toy offers strong vibrations, has a rechargeable battery, and comes with a 15-year warranty, all at a fraction of the price of similar models. Self-love is a perfectly normal and healthy sexual behavior that has many benefits to your overall wellness. Whether you’re intrigued by bondage, spanking, or being dominant/submissive - BDSM is a chance to deepen sensations and get playful in the bedroom.

If you have a cold sore and you give your partner oral sex, you can infect them with the herpes virus. Even shallow insertion of the penis into the vagina (sometimes called dipping) carries risks for both partners. Jordi Lippe-McGraw is a freelance writer and editor covering travel, parenting, and wellness. She’s traveled to more than 50 countries on all seven continents (including Antarctica while five months pregnant) and equally loves penguins and truffles.

Lelo is behind some of the most luxurious, refined, and iconic objects of desire for women, men and couples due to a design-led approach that explores the intriguing space where digital technology meets human sensation. All Lelo’s products are designed to be as beautiful as those displayed with pride in our homes. Womanizer revolutionised the toy industry with its Pleasure Air Technology developed to close the orgasm gap between the sexes by gently and indirectly stimulating the clitoris with touch-free, sucking and massaging. Womanizer’s beautifully designed premium toys celebrate sexuality, equality and sexual empowerment. We-Vibe produces one of the world’s most recognised and respected lines of premium vibrating toys, each meticulously designed to work in sync with our body.

If you prefer gentler, pinpointed stimulation, the Lelo Dot may be the best choice for you. The teardrop-shaped Dot looks a bit odd at first glance, but its accessible design offers focused clitoral stimulation. Our testers found that the toy fits nicely in the palm of the hand and is small enough to tuck into a travel bag or hide in a drawer. The tapered oval shape fits nicely against the vulva, with vibrations focused at the tip of the toy for clitoral stimulation. The toy is also flat enough (about 1 inch thick) for easy positioning between bodies during intercourse. We recommend the Magic Wand Rechargeable, an improved version of the ultra-powerful Magic Wand Original.

In the U.S., the most common item bought is a dildo; whereas in the other top-ranking countries, like the U.K., Germany, and Australia, vibrators are most common. Differentiating itself from other countries, the U.S. has penis sleeves and strap-ons as some of its most popular items. The market is highly competitive with the presence of global and local manufacturers & distributors. The competitive landscape in the industry is complex, encompassing various strategies related to product differentiation, branding, distribution, and compliance.

Suction toys concentrate vibrations and pulses of air that feel similar to oral sex in a small round cup that fits around the clitoris. There are now a huge number of suction toys on the market, but Womanizer did it first, and it is still considered by many to be the best of the bunch. The Womanizer Premium has 12 intensity levels that you can manually toggle between, as well as an autopilot mode that cycles through the various levels if you’d rather just turn it on and go. You can barely hear it once it’s under the covers, and it only starts working when it touches skin, which is a nice detail. Plus, it’s completely waterproof, making it easy to clean, not to mention great for those who like to take their toys into the tub.

We cater to both the newbie (it’s so hot that you’re venturing out of your comfort zone), and the seasoned sexpert who is looking to add to their impressive at-home arsenal of whips, chains, & anal beads. Many women appreciate receiving sex toys as gifts, as it can be seen as a thoughtful gesture toward enhancing personal pleasure and intimacy. However, this depends on the individual's comfort level and the nature of the relationship. We offer a range of products that are both sophisticated and discreet, making them suitable gifts.